Creating a positive atmosphere to help persuade people to stay in a
store longer and purchase products is achieved largely through powers
of suggestion. It is key to have all of the senses - sound, vision, smell,
and touch - in sync.
Conversely, dead air in a store not only means a loss
of excitement, but a loss of sales as well. Research proves it. If shoppers
are comfortable in a space and like the atmosphere, they are more likely
to spend an extra five or ten minutes there. And that extra time could
mean a higher sale.
Businesses of all types and sizes benefit from high
quality music for their customers and employees. If customers
are
comfortable
and relaxed,
they tend to stay longer, return more often, and buy more. Even your
employees are more productive and positive. Places
of worship present
unique needs for quality sound delivery as well. Quality music through
an
excellent sound system contributes to a winning atmosphere for your business.
It's Time to Upgrade
These days, with better storage, transmission, and system electronics
all contributing to a higher quality audio signal, the speakers are now
the weak link in the chain - still putting out sound that reminds us of our old transistor radios.
What does this mean for you? The carefully-selected environment you've created in your stores can
quickly be diminished by sound quality that fails to support it. The fact is, sound quality is often
the weak component in the atmosphere of a retail space. The good news? Sound quality provides the greatest opportunity for improvement.
And it's well within your grasp.
What is Quality Sound?Quality
sound can't be demonstrated on the printed page. You have to hear
it. The following reference points, however, should help you recognize
the ingredients that contribute to quality sound.
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Here's what to listen for:
 Clarity - sound reproduction that's clean, pure, and distinct. It's
what allows you to distinguish one instrument from another. Voices
sound crisp,
and stand out from the other instruments.- Fullness - bass, or low frequency
sound, is balanced with midrange and high-frequency sounds, so that
the entire range
is represented
without limitations or over-emphasis.
- Brightness - high-frequency sound
is balanced with midrange and bass, without being too shrill.
- Fidelity - how
accurately music is reproduced compared to the original performance.
- Pleasantness - an
overall rating that evaluates the agreeableness of the sound.
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Restaurants
While music and dining seem ideally matched,
many of the audio systems in restaurants deliver uneven sound coverage.
The result is music that may be inaudible at one table and uncomfortably loud at another.
Because a Bose® sound system is engineered as a complete solution
for your restaurant, sound coverage is even, operation is simple and
the system is unobtrusive.
Retail Stores
A substantial amount of effort goes into
creating a store’s environment
and atmosphere—and sound is a big part of it. In fact, research
proves that customers actually remain in a store longer when the music
is pleasing to the ears.
By using a system approach, a Bose® solution delivers quality sound
to enhance your store’s environment and atmosphere without large
speakers and components to detract from it.
Hotels and Resorts
From the moment they step into the lobby, everything
your guests experience leaves a lasting impression. And every distinction,
however
subtle, has the opportunity to set your hotel or resort apart from
the competition.Your guests are accustomed to quality sound in their
lives and expect it wherever they go.
Tree Ridge can custom design a
Bose® audio solution that will delight your guests and exceed their
expectations
for a memorable visit.
Designers
